CTI Advertising

CTI Advertising



Pastors and Church Leaders Reach the clergy and leadership teams of large, influential congregations. more > Christian Thought Leaders Reach highly-educated, faith-centered, influential decision makers. more > Active and Involved Christians Reach devoted believers looking to grow in their faith. more > Church Administrators Reach key leaders who make and influence church purchasing decisions. more >		MPA’s “The Twenty Tweetable Truths About Magazines” video Here’s a video from Magazine Publishers of America about the continued viability of magazines. Online Ads Not Working for You? Blame the Creative. AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent. Read the full article here. The Benefits of the Digizine by Julie Kaminski While the digital magazine, or digizine as we’re fond of calling it, hasn’t yet reached its full potential, its advantages are becoming too substantial to ignore. Digital magazines provide a unique user experience, with benefits that go beyond traditional print or web, for both readers and advertisers. Readers get the creative design and relevant, [...]		A recent poll of Christian families showed that the most important deciding factor in choosing a college is affordability, and that most perceive Christian schools as being too expensive. This special editorial-like section will try to amend this perception by exploring the ways Christian colleges and universities are helping students and their families make Christian higher education affordable. more >