CTI Blog

Here’s a video from Magazine Publishers of America about the continued viability of magazines.

AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent.
Read the full article here.

by Julie Kaminski
While the digital magazine, or digizine as we’re fond of calling it, hasn’t yet reached its full potential, its advantages are becoming too substantial to ignore. Digital magazines provide a unique user experience, with benefits that go beyond traditional print or web, for both readers and advertisers.
Readers get the creative design and relevant, [...]