This ministry leader is searching for leadership training materials and practical help to develop faithful and effective church leaders. He’s college educated, looking to continue his learning, and open to online courses. He buys Christian books and Bibles, is comfortable shopping online, and attends conferences.
Subscribers: 82,200
Frequency: Weekly
View sample e-newsletter here
Subscriber Snapshot
- Male: 62%; Female: 38%
- Median Age: 52.1 years
- Married: 84%
- Average household income: $73,469
- Gives an average of $1,527 per year to non-church Christian organizations
Education
- Attended or graduated college: 93%; Graduate degree: 40%
- Self or spouse plan to continue education: 53%
- Would consider taking online courses: 89%
Habits & Purchasing Activities
- Purchases Christian books: 97%; spends an average of $266 annually on 16 titles
- Average number of Bibles in home: 8.7; spends an average of $79 on Bible purchases per year
- Makes Internet purchases: 87%; spends an average of $558 online annually
- Attends conferences: 79%
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