This Bible study leader is looking for resources and tools on spiritual growth to use in his Sunday school class, small group Bible study, and personal devotions. He buys Christian books, music, and Bibles, plus shops online. He’s college educated but still looking to further his learning through online courses and by attending conferences.
Subscribers: 115,100
Frequency: Weekly
View sample e-newsletter here
Subscriber Snapshot
- Male: 53%; Female: 47%
- Median Age: 52.4 years
- Married: 78%
- Average household income: $67,637
- Gives an average of $1,363 per year to non-church Christian organizations
Education
- Attended or graduated college: 90%
- Self or spouse plan to continue education: 49%
- Would consider taking online courses: 82%
- Counsels students on which college to attend: 52%
Habits & Purchasing Activities
- Purchases Christian books: 95%; spends an average of $233 annually on 15 titles
- Purchases Christian music: 88% (6 recordings per year)
- Average number of Bibles in home: 8.4; spends an average of $77 on Bible purchases per year
- Makes Internet purchases: 82%; spends an average of $476 online annually
- Attends conferences: 81%
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| • Media Kit |
