This business administrator is highly involved in church purchasing decisions and wants to stay informed on the legal and tax trends that affect his church. He’s been to college and plans to continue his education, would consider online courses, and attends conferences. He purchases Christian books and Bibles and shops online.
Subscribers: 12,200
Frequency: Weekly
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Subscriber Snapshot
- Male: 60%; Female: 40%
- Median Age: 53.2 years
- Married: 87%
- Average household income: $85,659
- Gives an average of $1,778 per year to non-church Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 94%
- Involved in church purchasing decisions: 79%
Education
- Attended or graduated college: 93%
- Self or spouse plan to continue education: 41%
- Would consider taking online courses: 89%
Habits & Purchasing Activities
- Purchases Christian books: 95%; spends an average of $244 annually on 15 titles
- Average number of Bibles in home: 8; spends an average of $78 on Bible purchases per year
- Makes Internet purchases: 88%; spends an average of $702 online annually
- Attends conferences: 84%
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