This subscriber is a highly educated church leader who counsels students on college and seminary choices. He plans to continue his own education, would consider taking online courses, and attends conferences. He buys Christian books, CDs, DVDs, and Bibles, goes to movies, shops online, and gives generously to non-church ministries.
CT Direct Subscribers: 63,500
Frequency: Daily
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Subscriber Snapshot
- Male: 63%; Female: 37%
- Median Age: 55.4 years
- Married: 80%
- Average household income: $77,329
- Gives an average of $2,151 per year to non-church Christian organizations
Education
- Attended or graduated college: 95%; Graduate degree: 77%
- Self or spouse plan to continue education: 40%
- Would consider taking online courses: 81%
- Counsels students on which college to attend: 53%
Habits & Purchasing Activities
- Purchases Christian books: 98%; spends an average of $256 annually on 16 titles
- Purchases Christian music: 78% (5 recordings per year)
- Makes Internet purchases: 86%; spends an average of $798 online annually
- Average number of Bibles in home: 8.6; spends an average of $46 on Bible purchases per year
- Attends conferences: 77%
- Watches an average of 16 movies annually; 4 in the theater; 12 on DVD
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