This educated Christian woman is in a leadership role at her church. She plans to continue her education, would consider taking online courses, and attends conferences. She purchases Christian books and Bibles, shops online, and donates to non-church ministries.
Subscribers: 11,800
Frequency: Weekly
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Subscriber Snapshot
- Male: 21%; Female: 79%
- Median Age: 50.7 years
- Married: 76%
- Average household income: $75,019
- Gives an average of $1,664 per year to non-church Christian organizations
Education
- Attended or graduated college: 91%
- Self or spouse plan to continue education: 56%
- Would consider taking online courses: 87%
Habits & Purchasing Activities
- Purchases Christian books: 96%; spends an average of $249 annually on 16 titles
- Average number of Bibles in home: 8.5; spends an average of $77 on Bible purchases per year
- Makes Internet purchases: 87%; spends an average of $511 online annually
- Attends conferences: 91%
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