This married woman wants to keep her marriage strong and is looking for resources on issues important to couples, including finances, intimacy, communication, and spiritual life. She’s been to college but also plans to continue her education, possibly through online courses. She buys Christian books, music, and Bibles, shops online, and gives generously to non-church ministries.
Subscribers: 88,700
Frequency: Weekly
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Subscriber Snapshot
- Male: 26%; Female: 74%
- Median Age: 42.4 years
- Married: 89%
- Average household income: $73,952
- Gives an average of $2,371 per year to non-church Christian organizations
Education
- Attended or graduated college: 89%
- Self or spouse plan to continue education: 57%
- Would consider taking online courses: 80%
Habits & Purchasing Activities
- Purchases Christian books: 91%; spends an average of $164 annually on 12 titles
- Purchases Christian music: 83%; (5 recordings per year)
- Makes Internet purchases: 75%; spends an average of $445 online annually
- Average number of Bibles in home: 7; spends an average of $61 on Bible purchases per year
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