This subscriber wants to build a consistent devotional life and is looking for materials that address real-life issues. He’s a professional that’s been to college, plans to continue his education, and would consider taking online courses. He buys Christian books and music, plus makes online purchases.
Subscribers: 38,000
Frequency: Weekly
View sample e-newsletter here
Subscriber Snapshot
- Gender: Male
- Median Age: 45.3 years
- Married: 85%
- Median household income: $66,457
Education
- Attended or graduated college: 90%
- Self or spouse plan to continue education: 55%
- Would consider taking online courses: 90%
Habits & Purchasing Activities
- Purchases Christian books: 96%; spends an average of $144 annually on 8 titles
- Purchases Christian music: 89%; (6 recordings per year)
- Makes Internet purchases: 86%; spends an average of $698 on 13 purchases annually
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