This subscriber wants to build a consistent devotional life and is looking for materials that address real-life issues. He’s a professional that’s been to college, plans to continue his education, and would consider taking online courses. He buys Christian books and music, plus makes online purchases.
Subscribers: 40,200
Frequency: Weekly
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Subscriber Snapshot
- Male: 7%; Female: 93%
- Median Age: 39.8 years
- Married: 89%
- Average household income: $71,309
- Gives an average of $1,996 per year to non-church Christian organizations
- Attended or graduated college: 89%
Habits & Purchasing Activities
- Purchases Christian books: 93%; spends an average of $157 annually on 13 titles
- Purchases Christian music: 83% (9 recordings per year)
- Purchases DVDs/videos: 79% (9 titles per year)
- Average number of Bibles in home: 7.1; spends an average of $57 on Bible purchases per year
- Makes Internet purchases: 81%; spends an average of $423 online annually
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