This preacher is involved with the purchasing decisions at his church. He plans to continue his education, attends conferences, would consider taking online courses, and counsels students on which college to attend. He’s looking for resources to help develop his preaching and teaching skills, buys Christian books and Bibles, and shops online.
Subscribers: 28,200
Frequency: Weekly
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Subscriber Snapshot
- Male: 79%; Female: 21%
- Median Age: 52.7 years
- Married: 86%
- Average household income: $69,117
- Gives an average of $1,518 per year to non-church Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 93%; Pastor: 66%
- Involved in church purchasing decisions: 75%
Education
- Attended or graduated college: 95%; Graduate degree: 49%
- Self or spouse plan to continue education: 56%
- Would consider taking online courses: 87%
- Counsels students on which college to attend: 75%
Habits & Purchasing Activities
- Purchases Christian books: 96%; spends an average of $295 annually on 17 titles
- Average number of Bibles in home: 9.1; spends an average of $85 on Bible purchases per year
- Makes Internet purchases: 86%; spends an average of $558 online annually
- Attends conferences: 90%
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