Newsletter Ad Specifications
Right Column Ad: 210 x 210 pixels (wide by high), maximum file size: 15Kb .gif or .jpg, non-animated.
Content Ad: 468×60 pixels (wide by high), maximum file size: 40KB .gif or .jpg, non-animated.
Include Alt Text and URL: Please be sure to include a URL to link from your newsletter ad. (No embedded URLs.) Alternate text-maximum 70 characters.
Submitting Newsletter Ads: Send via e-mail as attachment to: InternetAds@ChristianityToday.com, or place the art on your website, then send an e-mail to InternetAds@ChristianityToday.com with the URL where the art can be found.
E-blast Specifications
• Maximum file size (HTML plus images): 200 Kb
• Maximum width: 750 pixels
• Maximum height: flexible
• Image format: .gif or .jpg (no animation)
• Images, text, Cascading Style Sheets allowed
• Layout is flexible
• CTI’s newsletter header and footer will be added
Not allowed:
° Sound
° Flash
° JavaScript
HTML Validation
• HTML must be successfully validated by one of these free options:
° Online service: http://htmlhelp.com/tools/validator/
http://validator.w3.org
° Software:
http://www.htmlvalidator.com/lite/
° Firefox extension:
http://addons.mozilla.org/en-US/firefox/addon/249
Testing e-blasts to avoid Spam Filters (Recommended)
• http://www.rensch.com/products/spamcheck.html
• avoid key spam filter trigger words (e.g., “free,” “$$$,” “now.”)
Submitting Eblast Artwork:
Send all materials and information to InternetAds@ChristianityToday.com, as follows.
1. Art: There are two acceptable ways to submit art for your e-blast:
• send via e-mail as an attached file, or place on your website and e-mail the URL where it can be found.
NOTE: All images must be housed on CTI servers for proper delivery
2. Text: If your e-blast includes text as well as graphics, send it with the art as instructed above.
3. URL: Include a URL for ChristianityToday.com to link from your ad to your website.
4. Subject Line: Include a subject line for ChristianityToday.com to use when mailing your e-blast:
• maximum 70 characters including spaces
• shorter is always better
• no punctuation marks may be included in subject line.
5. Alt Text: If e-blast consists mostly of an image, provide text of e-blast separately to be included in alt text that appears upon mouse-over. This will enable recipients that block images to know something about the offer.
6. HTML Validation: Specify source of HTML validation.
