This church leader is in charge of small group ministries and is looking for training resources and curriculum. He’s college educated and plans to continue learning through both online courses and conferences. He purchases Christian books and Bibles and shops online.
Subscribers: 46,000
Frequency: Weekly
View sample e-newsletter here
Subscriber Snapshot
- Male: 59%; Female: 41%
- Median Age: 52.1 years
- Married: 83%
- Average household income: $72,889
- Gives an average of $1,448 per year to non-church Christian organizations
- Holds a position of responsibility at church: 93%
Education
- Attended or graduated college: 92%
- Self or spouse plan to continue education: 51%
- Would consider taking online courses: 90%
Habits & Purchasing Activities
- Purchases Christian books: 97%; spends an average of $253 annually on 16 titles
- Average number of Bibles in home: 8.6; spends an average of $76 on Bible purchases per year
- Makes Internet purchases: 86%; spends an average of $529 online annually
- Attends conferences: 89%
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