This educated woman wants to stay up-to-date on what’s happening throughout the dynamic online community of ChristianityToday.com, plus find resources to help her in her everyday walk with God. She plans to continue her education and would consider taking online courses. She buys Christian books and Bibles, shops online, and gives very generously to non-church ministries.
Subscribers: 201,200
Frequency: Weekly
Subscriber Snapshot
- Male: 34%, Female: 66%
- Median Age: 48.9 years
- Married: 70%
- Average household income: $67,824
- Gives an average of $2,600 per year to non-church Christian organizations
Education
- Attended or graduated college: 87%
- Self or spouse plan to continue education: 48%
- Would consider taking online courses: 80%
Habits & Purchasing Activities
- Purchases Christian books: 93%; spends an average of $179 annually on 13 titles
- Average number of Bibles in home: 7.4; spends an average of $64 on Bible purchases per year
- Makes Internet purchases: 76%; spends an average of $436 online annually
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