This well-educated visitor is looking for an intelligent, evangelical perspective on everything from politics to psychology to current media. He stays up-to-date by purchasing Christian books and music, watching movies, and attending conferences. He plans to further his education and counsels students on their college choices.
Monthly Page Views: 104,818
Monthly Unique Visitors: 31,626
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Visitor Snapshot
- Male: 66%; Female: 34%
- Median Age: 53.1 years
- Married: 80%
- Average household income: $80,276
- Gives an average of $2,142 per year to non-church Christian organizations
Education
- Attended or graduated college: 97%; Graduate degree: 56%
- Self or spouse plan to continue education: 46%
- Would consider taking online courses: 82%
- Counsels students on which college to attend: 63%
Habits & Purchasing Activities
- Purchases Christian books: 99%; spends an average of $305 annually on 18 titles
- Purchases Christian music: 67% (4 recordings per year)
- Makes Internet purchases: 95%; spends an average of $1,183 online annually
- Attends conferences: 80%
- Watches an average of 18 movies annually; 5 in the theater; 13 on DVD
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