Specifications for Broadreach
General
• Banner sizes: 728×90, 250×250, 160×600, 120×240
• Maximum file size: 40Kb (30Kb for 120×240)
• Must be In-Banner (not expandable)
• Must include solid color (non-transparent) background
• No loop maximum, but total animation time for all loops combined cannot exceed 20 seconds
• Persistent rapid/”strobing” animation of any graphic, copy or background element(s) not allowed
• Rich media ads incur an additional 10 percent programming fee
Flash
• Must be published as Flash 8 or earlier
• Must be self-contained and require no external files (unless streaming media)
• Clickable areas within your SWF file must:
° Contain no specific URLs
° Instead, they must be configured as follows
• Set the URL to: clickTAG, with “Expression” checked
• Set the target window to: windowTAG, with “Expression” checked
• As such, your ActionScript code would appear as: on (release) { getURL (_root.clickTAG, _root.windowTAG); }
• Get detailed instructions here: http://www.adobe.com/resources/richmedia/tracking/designers_guide
• Flash ads incur an additional 10 percent programming fee
Must Provide with Published SWF File
• Back-up image (see standard specifications above)
• Click-thru URL
• FLA source file
• Minimum version of Flash supported
• Third-party ads must include instructions for CTI ad server to register clicks
Audio
• Must be user-initiated by click-host-initiated audio not allowed
• Must contain visible stop/play and pause or mute functionality
Video
• Must be Flash-based if housed on ChristianityToday.com server
• Approved vendors of video within ad, if any: Dart Motif, EyeWonder, Eyeblaster, Pointroll
• May be host initiated
• Stop/play button must be included
• Max playtime (if host-initiated) = 15 seconds
• Max playtime (if user-initiated with a click) = 30 seconds
• File size restrictions: 1 MB Broadband, 500Kb Narrowband
Subloading Guidelines
• Ad units using sub-loaded video must be submitted to Christianity Today a minimum of 5 full business days prior to launch
• Video and animation can be host initiated, but it can only start after the ad unit’s “shell” has loaded completely
• Regardless of where sub-loaded creatives are hosted, the initial flash/.swf ad must have the absolute path to call any sub-loading (.swf, .flv, etc.) files
• Max file size for sub-loaded video files is 2MB
• Max file size for sub-loaded Flash animation files is 300Kb
