This ministry leader is in charge of developing faithful, effective church leaders and is looking for practical training materials. He buys Christian books and Bibles, is comfortable shopping online, and attends conferences. He plans to continue his education and would consider taking online courses.
Monthly Page Views: 211,346
Monthly Unique Visitors: 55,586
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Visitor Snapshot
- Male: 62%; Female: 38%
- Median Age: 52.1 years
- Married: 84%
- Average household income: $73,469
- Gives an average of $1,527 per year to non-church Christian organizations
Education
- Attended or graduated college: 93%; Graduate degree: 40%
- Self or spouse plan to continue education: 53%
- Would consider taking online courses: 89%
Habits & Purchasing Activities
- Purchases Christian books: 97%; spends an average of $266 annually on 16 titles
- Average number of Bibles in home: 8.7; spends an average of $79 on Bible purchases per year
- Makes Internet purchases: 87%; spends an average of $558 online annually
- Attends conferences: 79%
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