This socially active woman uses Bible study and devotional materials and wants resources on topics that range from spiritual formation to missional life to marriage. She shops for herself, her family, and her ministry role, buys Christian books and music, and makes online purchases. She plans to continue her education and would consider taking online courses.
Monthly Page Views: 500,890
Monthly Unique Visitors: 130,294
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Visitor Snapshot
- Gender: Females
- Median Age: 44.1 years
- Married: 74%
- Median household income: $56,416
Education
- Attended/graduated college: 85%
- Self or spouse plan to continue education: 57%
- Would consider taking online courses: 80%
Habits & Purchasing Activities
- Active in local church, workplace, home and neighborhood
- Savvy shopper, buys for herself, her family, and her ministry role
- Purchases Christian books: 97%, spends an average of $142 annually on 9 titles
- Purchases Christian music, average of 6 CDs per year: 89%
- Makes online purchases: 84%, spends an average of $501 on 12 purchases annually
- Consistent user of Bible study and devotional materials
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