This well-educated pastor attends conferences, plans to continue his formal education, and counsels students on college and seminary choices. He’s involved in making purchasing decisions for his church. He buys Christian books, music, and Bibles and shops online.
Monthly Page Views: 280,900
Monthly Unique Visitors: 50,879
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Visitor Snapshot
- Male: 65%; Female: 35%
- Median Age: 52.1 years
- Married: 83%
- Average household income: $74,096
- Gives an average of $1,630 per year to non-church Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 90%; Pastor or other paid church staff: 49%
- Involved in church purchasing decisions: 67%
Education
- Attended or graduated college: 94%; Graduate degree: 43%
- Self or spouse plan to continue education: 54%
- Would consider taking online courses: 88%
- Counsels students on which college to attend: 61%
Habits & Purchasing Activities
- Purchases Christian books: 99%; spends an average of $270 annually on 16 titles
- Purchases Christian music: 86%; (6 recordings per year)
- Average number of Bibles in home: 8.8; spends an average of $79 on Bible purchases per year
- Makes Internet purchases: 85%; spends an average of $570 online annually
- Attends conferences: 90%
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