This visitor is looking for materials that will help him build a consistent devotional life. He buys Christian books and music and shops online. He’s a professional that’s been to college, plans to continue his education, and would consider taking online courses.
Monthly Page Views: 106,400
Monthly Unique Visitors: 19,547
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Visitor Snapshot
- Gender: Male
- Median Age: 45.3 years
- Married: 85%
- Median household income: $66,457
Education
- Attended or graduated college: 90%
- Self or spouse plan to continue education: 55%
- Would consider taking online courses: 90%
Habits & Purchasing Activities
- Purchases Christian books: 96%; spends an average of $144 annually on 8 titles
- Purchases Christian music: 89%; (6 recordings per year)
- Makes Internet purchases: 86%; spends an average of $698 on 13 purchases annually
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