This paid staff member is involved in church purchasing decisions. He’s responsible for his church’s tax, finance, risk management, safety, and facilities needs. He buys Christian books, music, and Bibles, plus shops online. He attends conferences, plans to continue his education, and would consider taking online courses.
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Monthly Unique Visitors: 29,326
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Visitor Snapshot
- Male: 68%; Female: 32%
- Median Age: 53.5 years
- Married: 86%
- Average household income: $74,981
- Gives an average of $1,402 per year to non-church Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 94%; Pastor or other paid church staff: 60%
- Involved in church purchasing decisions: 80%
Education
- Attended or graduated college: 92%; Graduate degree: 44%
- Self or spouse plan to continue education: 47%
- Would consider taking online courses: 91%
Habits & Purchasing Activities
- Purchases Christian books: 96%; spends an average of $270 annually on 16 titles
- Purchases Christian music: 86 (7 recordings per year)
- Average number of Bibles in home: 8.7; spends an average of $80 on Bible purchases per year
- Makes Internet purchases: 89%; spends an average of $623 online annually
- Attends conferences: 89%
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