This subscriber is a decision maker and leader in his church. He plans to continue his own education and counsels students on college and seminary choices. He’s an avid reader and purchases books, Bibles, Christian CDs, and DVDs. He’s comfortably affluent, travels for pleasure, and gives generously to non-church ministries.
Subscriber Snapshot
- Median age: 55.1 years
- Male: 62%, Female: 38%
- Married: 81%
- Average household income: $80,790
- Gives an average of $2,791 per year to non-church
- Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 82%
- Pastor or ministerial role at church: 20%
- Committed to Education
- Attended college: 94%, Undergraduate degree: 81%,
- Graduate degree: 44%
- Self or spouse plan to continue education: 30%
- Counsels students on which educational institution to attend: 40% college, 28% seminary or grad school
Habits & Purchasing Activities
- Reads 11.8 hours per week and purchases 17 books annually; recommends books to others: 84%
- Buys 4.5 Christian music CDs annually
- Purchases 2.8 Christian DVDs/videos each year
- Owns an average of 8.8 Bibles; 60% purchase Bibles each year; 66% recommend specific Bible translations to others
- Travels annually for study and pleasure; attends conferences; interested in tours to Europe, the Holy Land, and other international and domestic regions: 35%
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