This socially active woman of influence wants to grow deeper in her faith and help others do the same, and consistently uses Bible study and devotional materials. She’s a savvy shopper for herself, her family, and her ministry role, buying Christian books and music, plus making numerous online purchases.
Subscriber Snapshot
- Gender: Female
- Median Age: 44.1 years
- Married: 74%
- Median household income: $56,416
Education
- Attended/graduated college: 85%
- Self or spouse plan to continue education: 57%
- Would consider taking online courses: 80%
Habits & Purchasing Activities
- Active in local church, workplace, home and neighborhood
- Savvy shopper, buys for herself, her family, and her ministry role
- Purchases Christian books: 97%, spends an average of $142 annually on 9 titles
- Purchases Christian music, with an average of 6 CDs per year: 89%
- Makes online purchases: 84%, spends an average of $501 on 12 purchases annually
- Consistent user of Bible study and devotional materials
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