This leader ministers to a larger-than-average congregation and is involved in purchasing decisions for his church. He’s well educated, attends conferences annually, plans to continue his formal education, and counsels students on college and seminary choices. He loves to read and buys a significant number of books and Bibles each year.
Subscriber Snapshot
- Median age: 54.6 years
- Male: 82%, Female: 18%
- Average household income: $85,954
- Gives an average of $2,467 per year to non-church Christian organizations
Church Leaders & Decision Makers
- Holds a position of responsibility at church: 96%
- Pastor/minister or other paid church staff: 77%
- Average church attendance: 552
- Average annual church budget: $746,000
- Involved in purchasing decisions at church: 69%
- Plans to build/remodel in the future: 55%
- Church uses VBS materials: 73%; Sunday school materials: 84%
Values Education & Training
- Undergraduate degree: 89%, Graduate degree: 65%
- Self or spouse planning to continue education: 42%
- Would consider talking online graduate studies: 61%
- Counsels students on college/seminary/grad school choices
- Attends an average of 2 training conferences annually: 81%
Avid Book Readers & Buyers
- Reads an average of 15.1 hours per week
- Buys 27 books per year, 18 of which are Christian titles; spends an average of $283.95 on Christian book purchases annually
- Owns an average of 12.2 Bibles; spends an average of $82 on Bible purchases annually
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