Posts Tagged ‘creative’

A quick video that shows some ways to overcome design obstacles that can be encountered when creating an eblast for one of CTI’s e-newsletters. This video covers how to handle hurdles like anti-virus software, platform diversity and image blocking. Watch this to make sure your eblast campaigns are as successful as possible!

AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent.

Read the full article here.