Posts Tagged ‘digital magazine’

According to a new survey called “The Case of Advertising in Interactive Digital Magazines,” by Josh Gordon, digital magazines compare favorably to other electronic media when it comes to advertising and reader experiences.  The research revealed that readers of digital magazines feel that ads in digital magazines are more helpful than ads in other electronic media and feel they are more interesting then other electronic media.  Below are a few of the of the statistics from the study, and you can read the entire article here.

• 70% of digital magazine readers were less likely to ignore display ads in digital editions.
• 79% said they viewed ads in digital editions as more credible.
• 82% say digital magazines were “more engaging” than other similar content.
• 1 in 5 readers say they play a “digital extra” before moving on to another article.
• 44% say digital extras give articles they had no interest in, a second chance.
• 28.1% say they will read a bit of the article and then play the digital extra before moving on to the next article.

by Julie Kaminski

While the digital magazine, or digizine as we’re fond of calling it, hasn’t yet reached its full potential, its advantages are becoming too substantial to ignore. Digital magazines provide a unique user experience, with benefits that go beyond traditional print or web, for both readers and advertisers.

Readers get the creative design and relevant, focused content of print, the instant accessibility, searchability, and interactivity of the web, plus they can feel good about choosing an environmentally-friendly media option.

Digital magazines have been shown to have higher click-thru rates and longer engagement times than traditional websites, plus they have greater screen real estate. By adding the interactivity of animation, video, music, or audio interviews, both publishers and advertisers can increase reader engagement and boost brand identity. Plus, advertisers can link users straight to their website or any other designated landing page.

For a more in-depth look at the advantages of digital magazines, check out this article on the Top Ten Benefits of Digital Magazines.

Plus, take a look at our two digizines, Catalyst Leadership, for next generation church leaders, and Kyria, for Christian women of influence.