Posts Tagged ‘online advertising’

According to a new survey called “The Case of Advertising in Interactive Digital Magazines,” by Josh Gordon, digital magazines compare favorably to other electronic media when it comes to advertising and reader experiences.  The research revealed that readers of digital magazines feel that ads in digital magazines are more helpful than ads in other electronic media and feel they are more interesting then other electronic media.  Below are a few of the of the statistics from the study, and you can read the entire article here.

• 70% of digital magazine readers were less likely to ignore display ads in digital editions.
• 79% said they viewed ads in digital editions as more credible.
• 82% say digital magazines were “more engaging” than other similar content.
• 1 in 5 readers say they play a “digital extra” before moving on to another article.
• 44% say digital extras give articles they had no interest in, a second chance.
• 28.1% say they will read a bit of the article and then play the digital extra before moving on to the next article.

AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent.

Read the full article here.